Claws and Effect is based off the prey model raw feeding principle. We believe that cats and dogs are carnivores and are not biologically designed to digest fruits and vegetables. A prey model raw diet provides all the vitamins and minerals that cats and dogs need to thrive and flourish.
Commercial diets often include plant-based ingredients for two reasons: (1) plant-based ingredients are cheaper; and (2) plant-based ingredients give the illusion that you are feeding your beloved pets healthy ingredients.
That said, we do recommend our human friends to include more fruits and vegetables in their daily diet!